Australasia's New Leading Brand in Mens Cosmetics and Skincare

{"id":4331283611702,"title":"\"Beyond the Razor\" Mens HI-DEF Foundation","handle":"beyond-the-razor-mens-hi-def-foundation","description":"\u003ch5\u003eFeatures \u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eMedium to full coverage\u003c\/li\u003e\n\u003cli\u003eBest selling formula\u003c\/li\u003e\n\u003cli\u003eDewy finish – not matte\u003c\/li\u003e\n\u003cli\u003eNon transferable – won’t rub off on clothes\u003c\/li\u003e\n\u003cli\u003eAnti-aging formula contains collagen like properties which help with puffiness\u003c\/li\u003e\n\u003cli\u003eWater resistant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5 class=\"out collapse in\" id=\"swatch-description\" aria-expanded=\"true\"\u003eHow to apply\u003c\/h5\u003e\n\u003cdiv class=\"out collapse in\" aria-expanded=\"true\"\u003eCleanse and moisturize your face. Makeup should always be applied to a clean canvas. Wash your face using our “beyond the razor” mens cleanser and pat dry. If you have dry skin, apply a moisturizer and wait a few minutes before applying foundation to give the moisturizer a chance to work. If you are in a hurry or have applied too much moisturizer, blot your face with a tissue to remove excess moisturizer before applying foundation. Pour a dime-sized amount of foundation onto your palette of choice. You can either use the back of your hand, a small dish, or even a folded up napkin. Don't pour out too much. You can always add more later. Dip your fingertips into the foundation, and begin to dab it onto your face. Start with two dabs on your forehead, two on each cheek, one on your nose, and one on your chin. A little goes a long way with liquid foundation, and you can always add more to areas that need additional coverage. Obviously if you choose you can just dab onto a specific area of your face to cover acne, redness and skin blemishes. Use your fingertips to blend the foundation into your skin. Use either a patting\/tapping motion with just the pads of your fingers, or make small, light circles with your fingertips. Begin with the areas that tend to have the most uneven skin tone (nose, cheeks, and forehead for most people) and work out from there. Make sure your circular motions are in an upward direction rather than a downward one. Pulling the skin downwards can cause your skin to sag over time. Think about blending the foundation lightly, not rubbing it in, and definitely not \"slathering\" it on. If you need more coverage, add more foundation to your face a dab at a time. When using your fingertips to apply foundation, the heat from your fingers will melt it before application. This is great if you are looking for less coverage. If you are going for a full-coverage look, use a generous amount of powder to set it afterwards. Blend the edges. Blend your foundation carefully into your jawline, hairline, and around your ears to avoid leaving distinct lines. If you have a sponge, use it to blend the foundation at your jawline using short downward strokes. If you notice a distinct colour change at the jawline, you may need a different shade of foundation. It is normal for your face to be a little lighter than the rest of your body. If you find that your foundation is a little too light, you can blend it down to your neck. You can also try using a darker powder on top. Set your foundation. Wait 2-3 minutes for foundation to dry. If it is still noticeably moist, blot your face gently with a tissue.\u003c\/div\u003e\n\u003cdiv class=\"out collapse in\" aria-expanded=\"true\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"out collapse in\" aria-expanded=\"true\"\u003eWelcome to \"beyond the razor\"\u003c\/h5\u003e\n\u003cdiv class=\"out collapse in\" aria-expanded=\"true\"\u003eWelcome to “beyond the razor”, a site specifically designed for men who want to look there very best, every-day. We understand the importance of modern day men to look their best every-day or any occasion!  Therefore, we are proud to offer our new range of makeup for men products, exclusively at our online male makeup store.  Whether you’re in search of a little touch up in the form of a concealer for men, or perhaps a completely fresh and polished look with the help of a men’s foundation, you’re sure to find the product right for you online. With an ever growing happy, satisfied and loyal customer base, exploding into the tens of thousands, we are very proud and privileged to announce that we are one of Australasia’s most popular makeup for men online shop. So, why the rise in makeup for men use and “beyond the razor’s” growing popularity? Firstly, the male cosmetics and grooming sector has been subject to wide spread research over the last decade.  In 2010, the very popular online grooming blog ‘Ape To Gentlemen’ announced that 73.6% of men prefer to buy their grooming products online. Secondly, the growth of social acceptance towards men wearing makeup has also been significant since the turn of the century.  With celebrities such as Russell Brand, David Beckham and Mark Wright all having confessed to resorting to make up for men to boost their perfection, the spotlight is now very much on modern day men to get in on the action. Thirdly, the growth of makeup for men brands also depict the popularity of the industry and the sheer ‘masculinity’ of it.  With Australasia’s quickly growing number 1 brand being “beyond the razor”, closely followed by an entourage of bold and brazen products, there’s now a new take on the branding of makeup to truly meet gentlemen’s needs. One thing which certainly has been apparent during the up-rise of men’s makeup is the encouragement ladies give to gents to experiment with a little bronzer for men, men’s tinted moisturiser and even guy liner, amoungst others.  Instead of being perceived as a catalogue of grooming outsiders, such male makeup products are now being thrust into the heart of the industry to make men look more appealing, feel more confident and dare we say it?... Look more sexy.  Women certainly know what they want in their men, and “beyond the razor” are here to make sure the battle of the sexes firmly resides on the side of Australasia’s alpha males, giving him every chance of success.  Here at “beyond the razor” we offer Australasia’s widest selection of mens makeup.  From the before mentioned foundations, concealers and bronzers, all designed for men, to eye makeup products such as guy liner, mascara for men and even brow gel.  The truth is guys, what-ever look you are searching for, we’re sure we can equip you with the right products to look your very best. For an even fresher look, “beyond the razor” also showcase our very own skin care for men range, composed of 12 luxurious male skin care products, designed with the most effective and organic ingredients for the best complexions ever witnessed by man. So guys, whether you are looking to tackle wrinkles, cover up acne, freshen your face, remove eye bags or even tan your face, the possibilities of success are endless with the professional assistance of our online men’s makeup store. \u003cspan\u003eOUR PRODUCTS ARE\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e • Paraben Free\u003cspan class=\"Apple-tab-span\"\u003e\u003c\/span\u003e • Made in Canada\u003cspan class=\"Apple-tab-span\"\u003e\u003c\/span\u003e • Hypo-Allergenic • Non-Comedogenic\u003cspan class=\"Apple-tab-span\"\u003e\u003c\/span\u003e • Fragrance Free • Not Tested on Animals  \u003c\/div\u003e\n\u003cdiv id=\"TMPwmHiddenDiv\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"TMPwmHiddenDiv\"\u003e\u003c\/div\u003e","published_at":"2019-11-05T12:52:30+13:00","created_at":"2019-11-05T13:09:12+13:00","vendor":"\"beyond the razor\"","type":"foundation","tags":["australian makeup","australian makeup for men","australian mens skin care","concealers","cosmetics","foundation","mens concealers","mens cosmetics","mens foundation","mens make up","mens make up and cosmetics"],"price":2800,"price_min":2800,"price_max":2800,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":31116191399990,"title":"Choose your shade","option1":"Choose your shade","option2":null,"option3":null,"sku":"LF00001","requires_shipping":true,"taxable":false,"featured_image":{"id":14300337700918,"product_id":4331283611702,"position":1,"created_at":"2019-12-28T11:31:06+13:00","updated_at":"2020-03-30T15:32:54+13:00","alt":"\"Beyond the Razor\" Mens HI-DEF Foundation - 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\"beyond the razor\"","id":6286814478390,"position":8,"preview_image":{"aspect_ratio":1.0,"height":200,"width":200,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1968\/7675\/products\/non_coll_c723695c-55ea-4367-bbfd-4f9659167eee.png?v=1577063782"},"aspect_ratio":1.0,"height":200,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1968\/7675\/products\/non_coll_c723695c-55ea-4367-bbfd-4f9659167eee.png?v=1577063782","width":200},{"alt":"\"Beyond the Razor\" Mens HI-DEF Foundation - \"beyond the razor\"","id":6286819262518,"position":9,"preview_image":{"aspect_ratio":1.0,"height":200,"width":200,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1968\/7675\/products\/made_in_canada_538e02c5-7329-4426-a35c-66822d82a274.png?v=1577063793"},"aspect_ratio":1.0,"height":200,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1968\/7675\/products\/made_in_canada_538e02c5-7329-4426-a35c-66822d82a274.png?v=1577063793","width":200}],"content":"\u003ch5\u003eFeatures \u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eMedium to full coverage\u003c\/li\u003e\n\u003cli\u003eBest selling formula\u003c\/li\u003e\n\u003cli\u003eDewy finish – not matte\u003c\/li\u003e\n\u003cli\u003eNon transferable – won’t rub off on clothes\u003c\/li\u003e\n\u003cli\u003eAnti-aging formula contains collagen like properties which help with puffiness\u003c\/li\u003e\n\u003cli\u003eWater resistant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5 class=\"out collapse in\" id=\"swatch-description\" aria-expanded=\"true\"\u003eHow to apply\u003c\/h5\u003e\n\u003cdiv class=\"out collapse in\" aria-expanded=\"true\"\u003eCleanse and moisturize your face. Makeup should always be applied to a clean canvas. Wash your face using our “beyond the razor” mens cleanser and pat dry. If you have dry skin, apply a moisturizer and wait a few minutes before applying foundation to give the moisturizer a chance to work. If you are in a hurry or have applied too much moisturizer, blot your face with a tissue to remove excess moisturizer before applying foundation. Pour a dime-sized amount of foundation onto your palette of choice. You can either use the back of your hand, a small dish, or even a folded up napkin. Don't pour out too much. You can always add more later. Dip your fingertips into the foundation, and begin to dab it onto your face. Start with two dabs on your forehead, two on each cheek, one on your nose, and one on your chin. A little goes a long way with liquid foundation, and you can always add more to areas that need additional coverage. Obviously if you choose you can just dab onto a specific area of your face to cover acne, redness and skin blemishes. Use your fingertips to blend the foundation into your skin. Use either a patting\/tapping motion with just the pads of your fingers, or make small, light circles with your fingertips. Begin with the areas that tend to have the most uneven skin tone (nose, cheeks, and forehead for most people) and work out from there. Make sure your circular motions are in an upward direction rather than a downward one. Pulling the skin downwards can cause your skin to sag over time. Think about blending the foundation lightly, not rubbing it in, and definitely not \"slathering\" it on. If you need more coverage, add more foundation to your face a dab at a time. When using your fingertips to apply foundation, the heat from your fingers will melt it before application. This is great if you are looking for less coverage. If you are going for a full-coverage look, use a generous amount of powder to set it afterwards. Blend the edges. Blend your foundation carefully into your jawline, hairline, and around your ears to avoid leaving distinct lines. If you have a sponge, use it to blend the foundation at your jawline using short downward strokes. If you notice a distinct colour change at the jawline, you may need a different shade of foundation. It is normal for your face to be a little lighter than the rest of your body. If you find that your foundation is a little too light, you can blend it down to your neck. You can also try using a darker powder on top. Set your foundation. Wait 2-3 minutes for foundation to dry. If it is still noticeably moist, blot your face gently with a tissue.\u003c\/div\u003e\n\u003cdiv class=\"out collapse in\" aria-expanded=\"true\"\u003e\u003c\/div\u003e\n\u003ch5 class=\"out collapse in\" aria-expanded=\"true\"\u003eWelcome to \"beyond the razor\"\u003c\/h5\u003e\n\u003cdiv class=\"out collapse in\" aria-expanded=\"true\"\u003eWelcome to “beyond the razor”, a site specifically designed for men who want to look there very best, every-day. We understand the importance of modern day men to look their best every-day or any occasion!  Therefore, we are proud to offer our new range of makeup for men products, exclusively at our online male makeup store.  Whether you’re in search of a little touch up in the form of a concealer for men, or perhaps a completely fresh and polished look with the help of a men’s foundation, you’re sure to find the product right for you online. With an ever growing happy, satisfied and loyal customer base, exploding into the tens of thousands, we are very proud and privileged to announce that we are one of Australasia’s most popular makeup for men online shop. So, why the rise in makeup for men use and “beyond the razor’s” growing popularity? Firstly, the male cosmetics and grooming sector has been subject to wide spread research over the last decade.  In 2010, the very popular online grooming blog ‘Ape To Gentlemen’ announced that 73.6% of men prefer to buy their grooming products online. Secondly, the growth of social acceptance towards men wearing makeup has also been significant since the turn of the century.  With celebrities such as Russell Brand, David Beckham and Mark Wright all having confessed to resorting to make up for men to boost their perfection, the spotlight is now very much on modern day men to get in on the action. Thirdly, the growth of makeup for men brands also depict the popularity of the industry and the sheer ‘masculinity’ of it.  With Australasia’s quickly growing number 1 brand being “beyond the razor”, closely followed by an entourage of bold and brazen products, there’s now a new take on the branding of makeup to truly meet gentlemen’s needs. One thing which certainly has been apparent during the up-rise of men’s makeup is the encouragement ladies give to gents to experiment with a little bronzer for men, men’s tinted moisturiser and even guy liner, amoungst others.  Instead of being perceived as a catalogue of grooming outsiders, such male makeup products are now being thrust into the heart of the industry to make men look more appealing, feel more confident and dare we say it?... Look more sexy.  Women certainly know what they want in their men, and “beyond the razor” are here to make sure the battle of the sexes firmly resides on the side of Australasia’s alpha males, giving him every chance of success.  Here at “beyond the razor” we offer Australasia’s widest selection of mens makeup.  From the before mentioned foundations, concealers and bronzers, all designed for men, to eye makeup products such as guy liner, mascara for men and even brow gel.  The truth is guys, what-ever look you are searching for, we’re sure we can equip you with the right products to look your very best. For an even fresher look, “beyond the razor” also showcase our very own skin care for men range, composed of 12 luxurious male skin care products, designed with the most effective and organic ingredients for the best complexions ever witnessed by man. So guys, whether you are looking to tackle wrinkles, cover up acne, freshen your face, remove eye bags or even tan your face, the possibilities of success are endless with the professional assistance of our online men’s makeup store. \u003cspan\u003eOUR PRODUCTS ARE\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e • Paraben Free\u003cspan class=\"Apple-tab-span\"\u003e\u003c\/span\u003e • Made in Canada\u003cspan class=\"Apple-tab-span\"\u003e\u003c\/span\u003e • Hypo-Allergenic • Non-Comedogenic\u003cspan class=\"Apple-tab-span\"\u003e\u003c\/span\u003e • Fragrance Free • Not Tested on Animals  \u003c\/div\u003e\n\u003cdiv id=\"TMPwmHiddenDiv\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"TMPwmHiddenDiv\"\u003e\u003c\/div\u003e"}

"Beyond the Razor" Mens HI-DEF Foundation

Product Description
Features 
  • Medium to full coverage
  • Best selling formula
  • Dewy finish – not matte
  • Non transferable – won’t rub off on clothes
  • Anti-aging formula contains collagen like properties which help with puffiness
  • Water resistant
How to apply
Cleanse and moisturize your face. Makeup should always be applied to a clean canvas. Wash your face using our “beyond the razor” mens cleanser and pat dry. If you have dry skin, apply a moisturizer and wait a few minutes before applying foundation to give the moisturizer a chance to work. If you are in a hurry or have applied too much moisturizer, blot your face with a tissue to remove excess moisturizer before applying foundation. Pour a dime-sized amount of foundation onto your palette of choice. You can either use the back of your hand, a small dish, or even a folded up napkin. Don't pour out too much. You can always add more later. Dip your fingertips into the foundation, and begin to dab it onto your face. Start with two dabs on your forehead, two on each cheek, one on your nose, and one on your chin. A little goes a long way with liquid foundation, and you can always add more to areas that need additional coverage. Obviously if you choose you can just dab onto a specific area of your face to cover acne, redness and skin blemishes. Use your fingertips to blend the foundation into your skin. Use either a patting/tapping motion with just the pads of your fingers, or make small, light circles with your fingertips. Begin with the areas that tend to have the most uneven skin tone (nose, cheeks, and forehead for most people) and work out from there. Make sure your circular motions are in an upward direction rather than a downward one. Pulling the skin downwards can cause your skin to sag over time. Think about blending the foundation lightly, not rubbing it in, and definitely not "slathering" it on. If you need more coverage, add more foundation to your face a dab at a time. When using your fingertips to apply foundation, the heat from your fingers will melt it before application. This is great if you are looking for less coverage. If you are going for a full-coverage look, use a generous amount of powder to set it afterwards. Blend the edges. Blend your foundation carefully into your jawline, hairline, and around your ears to avoid leaving distinct lines. If you have a sponge, use it to blend the foundation at your jawline using short downward strokes. If you notice a distinct colour change at the jawline, you may need a different shade of foundation. It is normal for your face to be a little lighter than the rest of your body. If you find that your foundation is a little too light, you can blend it down to your neck. You can also try using a darker powder on top. Set your foundation. Wait 2-3 minutes for foundation to dry. If it is still noticeably moist, blot your face gently with a tissue.
Welcome to "beyond the razor"
Welcome to “beyond the razor”, a site specifically designed for men who want to look there very best, every-day. We understand the importance of modern day men to look their best every-day or any occasion!  Therefore, we are proud to offer our new range of makeup for men products, exclusively at our online male makeup store.  Whether you’re in search of a little touch up in the form of a concealer for men, or perhaps a completely fresh and polished look with the help of a men’s foundation, you’re sure to find the product right for you online. With an ever growing happy, satisfied and loyal customer base, exploding into the tens of thousands, we are very proud and privileged to announce that we are one of Australasia’s most popular makeup for men online shop. So, why the rise in makeup for men use and “beyond the razor’s” growing popularity? Firstly, the male cosmetics and grooming sector has been subject to wide spread research over the last decade.  In 2010, the very popular online grooming blog ‘Ape To Gentlemen’ announced that 73.6% of men prefer to buy their grooming products online. Secondly, the growth of social acceptance towards men wearing makeup has also been significant since the turn of the century.  With celebrities such as Russell Brand, David Beckham and Mark Wright all having confessed to resorting to make up for men to boost their perfection, the spotlight is now very much on modern day men to get in on the action. Thirdly, the growth of makeup for men brands also depict the popularity of the industry and the sheer ‘masculinity’ of it.  With Australasia’s quickly growing number 1 brand being “beyond the razor”, closely followed by an entourage of bold and brazen products, there’s now a new take on the branding of makeup to truly meet gentlemen’s needs. One thing which certainly has been apparent during the up-rise of men’s makeup is the encouragement ladies give to gents to experiment with a little bronzer for men, men’s tinted moisturiser and even guy liner, amoungst others.  Instead of being perceived as a catalogue of grooming outsiders, such male makeup products are now being thrust into the heart of the industry to make men look more appealing, feel more confident and dare we say it?... Look more sexy.  Women certainly know what they want in their men, and “beyond the razor” are here to make sure the battle of the sexes firmly resides on the side of Australasia’s alpha males, giving him every chance of success.  Here at “beyond the razor” we offer Australasia’s widest selection of mens makeup.  From the before mentioned foundations, concealers and bronzers, all designed for men, to eye makeup products such as guy liner, mascara for men and even brow gel.  The truth is guys, what-ever look you are searching for, we’re sure we can equip you with the right products to look your very best. For an even fresher look, “beyond the razor” also showcase our very own skin care for men range, composed of 12 luxurious male skin care products, designed with the most effective and organic ingredients for the best complexions ever witnessed by man. So guys, whether you are looking to tackle wrinkles, cover up acne, freshen your face, remove eye bags or even tan your face, the possibilities of success are endless with the professional assistance of our online men’s makeup store. OUR PRODUCTS ARE

• Paraben Free • Made in Canada • Hypo-Allergenic • Non-Comedogenic • Fragrance Free • Not Tested on Animals  
$28.00
Maximum quantity available reached.