Australasia's New Leading Brand in Mens Cosmetics and Skincare

{"id":4319083888694,"title":"\"Beyond the Razor\" Mens Mascara - Intense","handle":"beyond-the-razor-mens-mascara-intense","description":"\u003cp style=\"font-weight: 400;\"\u003eFeatures\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u003cspan\u003eThe ultimate do-it-all mascara for thicker, longer and more dramatic lashes\u003c\/span\u003e\u003c\/p\u003e\n\u003cul style=\"font-weight: 400;\"\u003e\n\u003cli\u003ecurling and volumising formula\u003c\/li\u003e\n\u003cli\u003econtains natural polymers to stretch and hold\u003c\/li\u003e\n\u003cli\u003ewater resistant (not waterproof)\u003c\/li\u003e\n\u003cli\u003elashes shape for 12 hours\u003c\/li\u003e\n\u003cli\u003eincreases curl 50%\u003c\/li\u003e\n\u003cli\u003econtains vitamin A, C and E\u003c\/li\u003e\n\u003cli\u003eperfect for sensitive eyes \/ contact lens wearers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eHow to apply\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eApply the mascara at the roots first before pulling the wand through the length of the lashes, as the most product is deposited where you first lay the brush\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eWelcome to \"beyond the razor\" \u003c\/h5\u003e\n\u003cp\u003e Welcome to “beyond the razor”, a site specifically designed for men who want to look there very best, every-day.\u003c\/p\u003e\n\u003cp\u003eWe understand the importance of modern day men to look their best every-day or any occasion!  Therefore, we are proud to offer our new range of makeup for men products, exclusively at our online male makeup store.  Whether you’re in search of a little touch up in the form of a concealer for men, or perhaps a completely fresh and polished look with the help of a men’s foundation, you’re sure to find the product right for you online.\u003c\/p\u003e\n\u003cp\u003eWith an ever growing happy, satisfied and loyal customer base, exploding into the tens of thousands, we are very proud and privileged to announce that we are one of Australasia’s most popular makeup for men online shop.\u003c\/p\u003e\n\u003cp\u003eSo, why the rise in makeup for men use and “beyond the razor’s” growing popularity?\u003c\/p\u003e\n\u003cp\u003eFirstly, the male cosmetics and grooming sector has been subject to wide spread research over the last decade.  In 2010, the very popular online grooming blog ‘Ape To Gentlemen’ announced that 73.6% of men prefer to buy their grooming products online.\u003c\/p\u003e\n\u003cp\u003eSecondly, the growth of social acceptance towards men wearing makeup has also been significant since the turn of the century.  With celebrities such as Russell Brand, David Beckham and Mark Wright all having confessed to resorting to make up for men to boost their perfection, the spotlight is now very much on modern day men to get in on the action.\u003c\/p\u003e\n\u003cp\u003eThirdly, the growth of makeup for men brands also depict the popularity of the industry and the sheer ‘masculinity’ of it.  With Australasia’s quickly growing number 1 brand being “beyond the razor”, closely followed by an entourage of bold and brazen products, there’s now a new take on the branding of makeup to truly meet gentlemen’s needs.\u003c\/p\u003e\n\u003cp\u003eOne thing which certainly has been apparent during the up-rise of men’s makeup is the encouragement ladies give to gents to experiment with a little bronzer for men, men’s tinted moisturiser and even guy liner, amoungst others.  Instead of being perceived as a catalogue of grooming outsiders, such male makeup products are now being thrust into the heart of the industry to make men look more appealing, feel more confident and dare we say it?... Look more sexy.  Women certainly know what they want in their men, and “beyond the razor” are here to make sure the battle of the sexes firmly resides on the side of Australasia’s alpha males, giving him every chance of success. \u003c\/p\u003e\n\u003cp\u003eHere at “beyond the razor” we offer Australasia’s widest selection of mens makeup.  From the before mentioned foundations, concealers and bronzers, all designed for men, to eye makeup products such as guy liner, mascara for men and even brow gel.  The truth is guys, what-ever look you are searching for, we’re sure we can equip you with the right products to look your very best.\u003c\/p\u003e\n\u003cp\u003eFor an even fresher look, “beyond the razor” also showcase our very own skin care for men range, composed of 12 luxurious male skin care products, designed with the most effective and organic ingredients for the best complexions ever witnessed by man.\u003c\/p\u003e\n\u003cp\u003eSo guys, whether you are looking to tackle wrinkles, cover up acne, freshen your face, remove eye bags or even tan your face, the possibilities of success are endless with the professional assistance of our online men’s makeup store.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOUR PRODUCTS ARE\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e• Paraben Free\u003cspan class=\"Apple-tab-span\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e• Made in Canada\u003cspan class=\"Apple-tab-span\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e• Hypo-Allergenic\u003c\/div\u003e\n\u003cdiv\u003e• Non-Comedogenic\u003cspan class=\"Apple-tab-span\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e• Fragrance Free\u003c\/div\u003e\n\u003cdiv\u003e• Not Tested on Animals\u003c\/div\u003e\n\u003cdiv id=\"TMPwmHiddenDiv\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"TMPwmHiddenDiv\"\u003e\u003c\/div\u003e","published_at":"2019-10-28T09:03:44+13:00","created_at":"2019-10-28T09:44:46+13:00","vendor":"\"beyond the razor\"","type":"","tags":["australian makeup","australian makeup for men","australian mens skin care","cosmetics","make up","makeup for men","mens make up","mens make up and cosmetics","mens mascara"],"price":1900,"price_min":1900,"price_max":1900,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":31021492994102,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"EY00002","requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"\"Beyond the Razor\" Mens Mascara - 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Intense - \"beyond the razor\"","id":6286956036150,"position":10,"preview_image":{"aspect_ratio":1.0,"height":200,"width":200,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1968\/7675\/products\/made_in_canada_4d8d01f0-9085-4f4c-9d6b-747bd613a5e3.png?v=1577064023"},"aspect_ratio":1.0,"height":200,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1968\/7675\/products\/made_in_canada_4d8d01f0-9085-4f4c-9d6b-747bd613a5e3.png?v=1577064023","width":200}],"content":"\u003cp style=\"font-weight: 400;\"\u003eFeatures\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u003cspan\u003eThe ultimate do-it-all mascara for thicker, longer and more dramatic lashes\u003c\/span\u003e\u003c\/p\u003e\n\u003cul style=\"font-weight: 400;\"\u003e\n\u003cli\u003ecurling and volumising formula\u003c\/li\u003e\n\u003cli\u003econtains natural polymers to stretch and hold\u003c\/li\u003e\n\u003cli\u003ewater resistant (not waterproof)\u003c\/li\u003e\n\u003cli\u003elashes shape for 12 hours\u003c\/li\u003e\n\u003cli\u003eincreases curl 50%\u003c\/li\u003e\n\u003cli\u003econtains vitamin A, C and E\u003c\/li\u003e\n\u003cli\u003eperfect for sensitive eyes \/ contact lens wearers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eHow to apply\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eApply the mascara at the roots first before pulling the wand through the length of the lashes, as the most product is deposited where you first lay the brush\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eWelcome to \"beyond the razor\" \u003c\/h5\u003e\n\u003cp\u003e Welcome to “beyond the razor”, a site specifically designed for men who want to look there very best, every-day.\u003c\/p\u003e\n\u003cp\u003eWe understand the importance of modern day men to look their best every-day or any occasion!  Therefore, we are proud to offer our new range of makeup for men products, exclusively at our online male makeup store.  Whether you’re in search of a little touch up in the form of a concealer for men, or perhaps a completely fresh and polished look with the help of a men’s foundation, you’re sure to find the product right for you online.\u003c\/p\u003e\n\u003cp\u003eWith an ever growing happy, satisfied and loyal customer base, exploding into the tens of thousands, we are very proud and privileged to announce that we are one of Australasia’s most popular makeup for men online shop.\u003c\/p\u003e\n\u003cp\u003eSo, why the rise in makeup for men use and “beyond the razor’s” growing popularity?\u003c\/p\u003e\n\u003cp\u003eFirstly, the male cosmetics and grooming sector has been subject to wide spread research over the last decade.  In 2010, the very popular online grooming blog ‘Ape To Gentlemen’ announced that 73.6% of men prefer to buy their grooming products online.\u003c\/p\u003e\n\u003cp\u003eSecondly, the growth of social acceptance towards men wearing makeup has also been significant since the turn of the century.  With celebrities such as Russell Brand, David Beckham and Mark Wright all having confessed to resorting to make up for men to boost their perfection, the spotlight is now very much on modern day men to get in on the action.\u003c\/p\u003e\n\u003cp\u003eThirdly, the growth of makeup for men brands also depict the popularity of the industry and the sheer ‘masculinity’ of it.  With Australasia’s quickly growing number 1 brand being “beyond the razor”, closely followed by an entourage of bold and brazen products, there’s now a new take on the branding of makeup to truly meet gentlemen’s needs.\u003c\/p\u003e\n\u003cp\u003eOne thing which certainly has been apparent during the up-rise of men’s makeup is the encouragement ladies give to gents to experiment with a little bronzer for men, men’s tinted moisturiser and even guy liner, amoungst others.  Instead of being perceived as a catalogue of grooming outsiders, such male makeup products are now being thrust into the heart of the industry to make men look more appealing, feel more confident and dare we say it?... Look more sexy.  Women certainly know what they want in their men, and “beyond the razor” are here to make sure the battle of the sexes firmly resides on the side of Australasia’s alpha males, giving him every chance of success. \u003c\/p\u003e\n\u003cp\u003eHere at “beyond the razor” we offer Australasia’s widest selection of mens makeup.  From the before mentioned foundations, concealers and bronzers, all designed for men, to eye makeup products such as guy liner, mascara for men and even brow gel.  The truth is guys, what-ever look you are searching for, we’re sure we can equip you with the right products to look your very best.\u003c\/p\u003e\n\u003cp\u003eFor an even fresher look, “beyond the razor” also showcase our very own skin care for men range, composed of 12 luxurious male skin care products, designed with the most effective and organic ingredients for the best complexions ever witnessed by man.\u003c\/p\u003e\n\u003cp\u003eSo guys, whether you are looking to tackle wrinkles, cover up acne, freshen your face, remove eye bags or even tan your face, the possibilities of success are endless with the professional assistance of our online men’s makeup store.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOUR PRODUCTS ARE\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e• Paraben Free\u003cspan class=\"Apple-tab-span\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e• Made in Canada\u003cspan class=\"Apple-tab-span\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e• Hypo-Allergenic\u003c\/div\u003e\n\u003cdiv\u003e• Non-Comedogenic\u003cspan class=\"Apple-tab-span\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e• Fragrance Free\u003c\/div\u003e\n\u003cdiv\u003e• Not Tested on Animals\u003c\/div\u003e\n\u003cdiv id=\"TMPwmHiddenDiv\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"TMPwmHiddenDiv\"\u003e\u003c\/div\u003e"}

"Beyond the Razor" Mens Mascara - Intense

Product Description

Features

The ultimate do-it-all mascara for thicker, longer and more dramatic lashes

  • curling and volumising formula
  • contains natural polymers to stretch and hold
  • water resistant (not waterproof)
  • lashes shape for 12 hours
  • increases curl 50%
  • contains vitamin A, C and E
  • perfect for sensitive eyes / contact lens wearers
How to apply

Apply the mascara at the roots first before pulling the wand through the length of the lashes, as the most product is deposited where you first lay the brush

 

Welcome to "beyond the razor" 

 Welcome to “beyond the razor”, a site specifically designed for men who want to look there very best, every-day.

We understand the importance of modern day men to look their best every-day or any occasion!  Therefore, we are proud to offer our new range of makeup for men products, exclusively at our online male makeup store.  Whether you’re in search of a little touch up in the form of a concealer for men, or perhaps a completely fresh and polished look with the help of a men’s foundation, you’re sure to find the product right for you online.

With an ever growing happy, satisfied and loyal customer base, exploding into the tens of thousands, we are very proud and privileged to announce that we are one of Australasia’s most popular makeup for men online shop.

So, why the rise in makeup for men use and “beyond the razor’s” growing popularity?

Firstly, the male cosmetics and grooming sector has been subject to wide spread research over the last decade.  In 2010, the very popular online grooming blog ‘Ape To Gentlemen’ announced that 73.6% of men prefer to buy their grooming products online.

Secondly, the growth of social acceptance towards men wearing makeup has also been significant since the turn of the century.  With celebrities such as Russell Brand, David Beckham and Mark Wright all having confessed to resorting to make up for men to boost their perfection, the spotlight is now very much on modern day men to get in on the action.

Thirdly, the growth of makeup for men brands also depict the popularity of the industry and the sheer ‘masculinity’ of it.  With Australasia’s quickly growing number 1 brand being “beyond the razor”, closely followed by an entourage of bold and brazen products, there’s now a new take on the branding of makeup to truly meet gentlemen’s needs.

One thing which certainly has been apparent during the up-rise of men’s makeup is the encouragement ladies give to gents to experiment with a little bronzer for men, men’s tinted moisturiser and even guy liner, amoungst others.  Instead of being perceived as a catalogue of grooming outsiders, such male makeup products are now being thrust into the heart of the industry to make men look more appealing, feel more confident and dare we say it?... Look more sexy.  Women certainly know what they want in their men, and “beyond the razor” are here to make sure the battle of the sexes firmly resides on the side of Australasia’s alpha males, giving him every chance of success. 

Here at “beyond the razor” we offer Australasia’s widest selection of mens makeup.  From the before mentioned foundations, concealers and bronzers, all designed for men, to eye makeup products such as guy liner, mascara for men and even brow gel.  The truth is guys, what-ever look you are searching for, we’re sure we can equip you with the right products to look your very best.

For an even fresher look, “beyond the razor” also showcase our very own skin care for men range, composed of 12 luxurious male skin care products, designed with the most effective and organic ingredients for the best complexions ever witnessed by man.

So guys, whether you are looking to tackle wrinkles, cover up acne, freshen your face, remove eye bags or even tan your face, the possibilities of success are endless with the professional assistance of our online men’s makeup store.

OUR PRODUCTS ARE

• Paraben Free
• Made in Canada
• Hypo-Allergenic
• Non-Comedogenic
• Fragrance Free
• Not Tested on Animals
$19.00
Maximum quantity available reached.